Senior Manager, Channel Development - On-Premise
Beam Suntory
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
As the Snr Manager, On Premise Channel Development, you will own the channel strategy and “how to win” agenda. This role translates category opportunities and innovation plans into channel specific playbooks covering segmentation and executional standards, ensuring strategies are customer-ready, scalable, and adopted by Sales. It sits at the center of channel, category, and innovation decisions with high cross functional visibility and direct impact of growth priorities.
Reports to: Director, On Premise Channel Development
Direct Reports: none (may lead project teams/cross functional workstreams)
Key Partners: Sales, Category Development Managers, Innovation Commercialization, Brand/Marketing, RGM/Finance, Supply/Operations/ Commercial Capability
Role Responsibilities
Location: New York or Chicago
Channel Strategy and segmentation: Maintain segmentation for assigned channel segments (s); identify growth opportunities, risks, and competitive implications.
Channel Playbooks and Outlet Standards: Develop channel guidance for:
P1. Product Assortment: recommended SKU priorities and portfolio roles by priority segments
P2. Pricing: channel price positioning guidance and key price-pack architecture input from RGM
P3. Placement: serve strategy to win on menu
P4. Promotions: promo mechanics and program calendar guidance
P5. People: training needs to drive bartender and staff recommendations
P6. Point of Sale: POS and activation needs by channel
Sales Enablement & Adoption: Build and refresh Channel playbooks, Outlet Standards, Selling stories, and Scorecards for sales execution.
Innovation Plans: Partner with innovation commercialization to define channel guidance for innovation (target channels, timing, execution requirements, success metrics)
Performance Management: track channel KPIs, produce regular performance readouts, diagnose gaps, and recommend corrective actions; run test-and learn pilots and scale proven tactics.
Cross-functional alignment: Coordinate inputs from Category Development, Sales, and Brand teams, ensure recommendations are executable given supply, customer constraints and field capability.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5-8+ years in channel strategy, category management, sales strategy, trade marketing or commercial planning (CPG/spirits preferred)
- Demonstrated ability to translate insights into practical execution standards and sales tools
- Strong analytical skills (opportunity sizing, performance diagnosis) and disciplined project management
- Effective cross-functional collaboration and include without authority
- Strong communication skills; able to build clear, customer ready narratives.
Salary Range - The salary range for this role based in Chicago is $140,000 to $150,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
