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What makes this a great opportunity?

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and everyday.

The alc/bev industry is an exciting, dynamic, and fast-paced business. Beam Suntory is a top player in the spirits business and is focused on being the leader in American Whiskey with Innovation as a core part of this journey. This is an opportunity to work on an exciting, priority category – to set and implement brand strategies in conjunction with cross-functionals (R&D, Finance, Consumer Insights, etc.), and to partner with sales to ensure execution of strategies and tactics. In this role, you will contribute to long-term 12 strategic brand planning and serve as lead brand steward in developing plans to be responsible for the full Small Batch American Whiskey Innovation strategies & pipelines – brands such as Knob Creek, Basil Hayden, Little Book, Hardin’s Creek, Baker’s, Old Overholt, Distiller’s Share & Clermont Steep.

Role Responsibilities

• Working with the Senior Director & brands teams to define the JBBDCo Small Batch American Whiskey innovation portfolio strategy, both short term (up to 3 years) and long term (3-10 years).

• In accordance with the strategy, build and execute short & long term Innovation pipelines for the Small Batch American Whiskies within the JBBDC portfolio.

• Build the pipeline for the Barreled & Boxed DTC initiative.

• Work with MIT (maturing Inventory team) and Freddie Noe (8th Generation Master Distillery) to develop ideas to allow the commercialization of liquid assets for Beam Suntory.

• Specific management & leadership in product portfolio innovation pipeline development for but not exclusively – Basil Hayden LTO, Basil Hayden Prestige, Knob Creek Blending Room Series, Little Book Chapters, Little Book The Infinite, Baker’s Pipeline, Hardin’s Creek annual pipelines

• Efficiently manage Small Batch American Whiskies budget

• Work closely with local market teams to deliver best in class innovation planning and development for successful launches and beyond.

• Management, leadership and development of 2 ABMs and help develop full JBBDCo junior team’s marketing proficiency and personal development

• Drive outside in thinking to help facilitate better Innovation ideas and developments across the portfolio

• Management of agency and cross functional leader relationships to deliver cohesive message and product innovations across portfolio of brands

Qualifications

• Strong strategic marketing skills with ability to create compelling brand propositions
• Advanced influencing skills given high degree of multi-function interactions
• Ability to drive decisions within a fast-paced and often ambiguous environment
• Strong bias for action as an individual and as a team leader
• Strong entrepreneurial mindset

COMPETENCIES/KEY SKILLS

• Manage a broad variety of projects including planning and prioritizing resources to execute agreed upon timelines
• Manage a diverse cross functional, multi-market team to deliver projects efficiently and effectively, from initial ideation, through concept development, liquid and packaging design, to commercialization in market
• Work closely with key marketing and consumer insights partners to inspire and facilitate development of products that target emerging and unmet consumer needs
• Partner with consumer insights team to develop optimum consumer tools and methodology specific to each innovation project, providing valuable input into screeners, questionnaires, and action standards.
• Direct and influence MIT, R&D product and packaging teams to develop excellence in taste delivery and pack presentation
• Monitor consumer trends in needs, occasions, flavors and drink experiences, and recommend activities and projects to secure a position of leadership within the whiskey category.
• Identify and implement best practices within innovation, to develop even better ideas and a more efficient development cycle

QUALIFICATIONS

• 8+ years consumer brand marketing experience, alc/bev experience preferred
• Experience with development and commercialization of new innovations
• MBA preferred
• Travel 5 - 20 % mainly domestic but some international travel may be required
• Proven ability to execute flawlessly on brand/marketing projects that align with overall Brand strategy
• Ability to perform structured analysis of complex data as it relates to Brand direction; Strong business acumen, with proven experience in financial analysis
• Flawless communication skills in writing, meetings and presentations
• Demonstrated personal characteristics to be brand evangelist to local teams (regional marketing, field sales, distributors, etc)
• Experience identifying and applying consumer insights to new products development
• Resourceful, with a problem-solving attitude and willingness to think creatively to reach resolutions
• Collaborative and able to build bridges across cross-functional teams and geographies
• Active listening skills; ability to listen for feedback, and validate and address concerns

Salary Range

The salary range for this role is a base salary of $160,000 - $175,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate’s location, experience and skillset.