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Job Title: Director of Sales & Education

Location: Remote (with travel)

Job Type: Full-Time

Experience in prestige beauty and retail partnerships, especially with Sephora, is a must. Field team leadership, education programming, and performance delivery required. Trade marketing background is a strong plus.

Act+Acre is a modern luxury brand dedicated to scalp care and hair wellness. Founded by renowned hairstylist Helen Reavey, we are rooted in clean, sustainable innovation using patented Cold Processed® technology. We lead with purpose: delivering clinically backed, environmentally conscious products that elevate daily hair rituals.

As the Director of Sales & Education, you will own and lead our strategic retail sales and field education initiatives, with a core focus on Sephora North America. You will be responsible for scaling in-store performance, strengthening brand education, and driving top-line growth across key regions. This role requires a seasoned leader who brings a proven track record of developing high-performing field teams, delivering sales results, and cultivating retailer relationships.

Retail Sales Strategy & Execution

• Develop and execute national retail sales strategy with a primary focus on Sephora—including appropriate budgeting and planning for education, eventing, sales team, sampling, and other trade marketing initiatives.
• Analyze POS data and sales KPIs to identify growth opportunities and drive action for both retailer brick & mortar stores and retailer dotcoms.
• Collaborate with internal planning and marketing teams to optimize merchandising, assortment, sales materials, and in-store programming.

Field Team & Education Leadership

• Hire, train, and lead a national team of regional sales and education managers and freelancers.
• Set store-level sales goals and resourcing goals that ladder up to channel-level KPIs identified in partnership with retailer HQ and Act+Acre leadership teams.
• Monitor sales performance of the field team—rewarding for overperformance and addressing underperformance swiftly and professionally. Communicate insights back to Operations and Marketing Teams monthly, at minimum.
• Design and implement scalable education programs and onboarding tools instilling best-in-class scalp care product education that complies with both our brand and certified trichology principles—via materials tailored to Sephora's evolving needs.
• Conduct regular market visits to coach team members, audit in-store execution, and build store-level relationships.

Event & Activation Management

• Lead all Sephora-facing in-store and regional events, including masterclasses, trainings, and launches—including initiative proposals, budget management, and executional processes.
• Ensure field events deliver measurable ROI and align with brand storytelling.
• Partner with Marketing to localize and activate community-building initiatives.

Trade & Visual Marketing (Bonus)

• Support in-store visual merchandising and promotional programming.
• Spearhead trade marketing on strategic initiatives such as sampling, GWPs, and campaign localization.

• 5+ years of experience in beauty or wellness, with at least 3 years in a senior sales or education leadership role.
• Must have experience working brand-side with Sephora (HQ and field level).
• Proven track record of building and managing field teams and achieving retail sales targets.
• Strong presentation, negotiation, and communication skills.
• Understanding of retail merchandising and field marketing best practices.
• Passion for clean beauty and wellness; dynamic leadership style with a hands-on, entrepreneurial mindset.
• Bonus: Background in trade marketing or visual merchandising.